Apparel

LOS ANGELES — Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

Los Angeles -- Bebe Stores, Inc. is naming Keith Keegan as senior VP of marketing, effective May 13. Keegan will be in charge of all aspects of marketing and branding across all Bebe brands and report to CEO Steve Birkhold.

Previously, Keegan has worked for Abercrombie and Fitch, Limited, and Express and most recently served as VP of marketing and creative director for American Eagle and the Aerie brand.

Philadelphia -- Wet Seal Inc. agreed to pay $7.5 million to settle a federal racial discrimination lawsuit that accused retailer of firing black employees because they didn’t fit the retailer’s “brand image.”
   
The NAACP Legal Defense and Education Fund represented the plaintiffs in the class-action effort. The lawsuit alleged that former top Wet Seal executives denied equal pay and promotion opportunities to black store managers or removed them outright, replacing them with white employees.

NEW YORK — The Buckle and Zumiez all reported better-than-expected same-store sales for April, even as concerns about the job market bit into other retailers’ results.

The Buckle, Inc. reported a 6.2% increase in same-store sales for April, well ahead of the 1.5% same-store revenue growth anticipated by Wall Street analysts. The teen apparel retailer also reported year-to-date same-store revenue growth of 1.2% and total sales of $269.7 million, a 2.3% increase. 

New York -- TJX Cos., The Buckle and Zumiez all reported better-than-expected same-store sales for April, even as concerns about the job market bit into other retailers’ results.
   
TJX Cos. said that same-store sales in April were up 8% on strong customer traffic, better than 6.8% increase that analysts had expected. For the four weeks ended May 4, total revenue rose 9% to $2 billion.
   

New York -- TJX Cos. has joined the growing ranks of retailers who no longer report monthly same-store sales. On Thursday, the retailer announced that it will report results on a quarterly basis going forward. Also, as previously announced, Ross Stores will no longer be reporting same-store sales after the April results.

That will leave 11 U.S. retail chains reporting monthly sales, down from a peak of 68 in 2006, according to Reuters.

TJX and Ross both reported April sales results that exceeded expectations. Same store sales for the four-week period ended May 4, increased 8% for TJX, while Ross saw a same-store sales increase of 7% for the same period.

Normal.dotm 0 0 1 644 3674 LF 30 7 4511 12.0