Apparel

COLUMBUS, Ohio — The Limited has appointed former Brooks Brothers executive Diane Ellis as the company’s CEO, effective August 26.

Ellis was president and chief operating officer of Brooks Brothers for six years. She oversaw information technology, human resources, retail and outlet stores, planning and allocation, product development, sourcing, supply chain, e-commerce and finance.

New York — La Perla has opened a new boutique in Honolulu at the Ala Moana Center. The official opening ceremony took place Friday morning.

Founded in 1954, La Perla is an Italian-based brand marketing intimate apparel, swimwear and ready-to-wear.

Columbus, Ohio -- The Limited said Wednesday it has appointed former Brooks Bros. president and COO Diane Ellis as its new CEO, effective Aug. 26.
 
In her role at Brooks Bros., Ellis oversaw information technology, human resources, retail and outlet stores, planning and allocation, product development, sourcing, supply chain, e-commerce and finance.

NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.  

Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.  

ISELIN, N.J. — Maidenform Brands’ reported total net sales of $145.4 million for the second quarter ended June 29, a 7.7% decrease from $157.5 million for the same quarter last year, were in line with the company’s expectations. 

New York  — New Street Realty Advisors has announced two recent transactions:

New York -- Ralph Lauren Corp. reported Wednesday that profit for the quarter ended June 29 dipped 6% to $181 million, compared with $193 million in the year-ago period.

Sales edge up 4% in the period, to $1.61 billion, but missed Wall Street’s estimated $1.65 billion in revenue. Same-store sales slipped 1%.

The fashion retailer has issued a cautious sales outlook, projecting a low-single-digit increase in current quarter revenue from last year’s $1.86 billion.

Del Mar, Calif. — Van De Vort opened a new women’s fashion boutique in the Flower Hill Promenade in Del Mar, Calif., near San Diego, with a grand opening celebration last Saturday.