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ShopperTrak: August 2013
Shopper activity increased last month, in line with ShopperTrak’s predictions. Total retail store shopper traffic increased 11% this August compared to the previous month, which corresponds with recently reported positive month-over-month retail trends. In addition, shopper traffic for August 2013 increased slightly compared to the same month last year by 0.7%.
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Puma, Carlsbad, Calif.
Puma’s outlet-store prototype is streamlined, sporty and contemporary looking, with strong brand cues. The store model is built around sustainability and flexibility. It features a “design by subtraction” concept that is based on a mobile fixture kit of interchangeable stock parts that yield 30% lower energy consumption. A lack of partition walls results in fewer materials, and enables the entire store to be reconfigured without the need for permanent construction or installations.
