-
Penney to focus on profitable brands
J.C. Penny will eliminate the jcp menswear brand and reduce the assortments in its Joe Fresh, Michael Graves and Martha Stewart lines, Reuters reported.
All four brands were introduced by former CEO Ron Johnson. Penney plans to use the resulting space to emphasize its exclusive private-label brands.
Starting in January, Penney will shrink its Joe Fresh in-store shops and reduce the assortment, the report said, moving the shops away from the front entry to give a more prominent spot to the chain’s own a.n.a and jcp women's wear collections. -
Walmart gears up for last 12 shopping days before Christmas
Walmart declared an early Black Friday victory and reported record Cyber Monday sales, but the big box retailer is not done yet. Starting at 8 a.m. Friday, it is launching its Christmas Countdown Savings Event and dropping prices on popular toys, electronics, apparel and table games.
With only 12 days to shop before Christmas, the strategy aims to drive last-minute shoppers to both its stores and e-commerce site.
