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The Dressing Room: The Final Frontier
In recent years, retailers have aggressively implemented in-store systems to track customers’ every move from the moment they enter till the moment they leave (hopefully including a trip through a checkout lane). Specific details such as how long customers spend in front of a display are also carefully monitored and analyzed. Technology now allows retailers to keep tabs on what customers do in the store almost as rigorously as they follow customer actions online.
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Lexy takes larger space at Moreno Valley, Calif., center
Syracuse, N.Y. — Junior fashion retailer, Lexy, has expanded into a new 3,098-sq.-ft. store at Moreno Valley Mall in Moreno Valley, Calif. The new store opened on Feb. 14.
Managed by Spinoso Real Estate Group, the center is home to 130 stores and restaurants including a number of new arrivals. Crunch Fitness recently moved into a 20,000-sq.-ft space. Junior fashion retailer, Image, opened in December 2013.