Apparel

Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

New York -- Sycamore Partners announced that it has reorganized the remaining businesses of The Jones Group into four independent operating companies: the Nine West Group, a jeanswear company (which will be named later), Jones New York, and the Kasper Group. Each will operate as an independent company led by its own management team. In line with the new decentralized structure, Wesley R. Card will step down as CEO and John T. McClain will step down as CFO of The Jones Group

Owning the shopping experience of the future is how Gap chairman and CEO Glenn Murphy described the motivation behind a wide range of omnichannel strategies he and other senior executives shared during an annual meeting with investors.

Murphy and Gap’s top division heads provided an overview of strategic initiatives designed to achieve long-term, profitable growth across its portfolio of brands and also highlighted how the company plans to use technology, innovation and scale as competitive advantages as it looks to deliver a world class omnichannel experience.

Evansville, Ind. -- Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

Gap’s Banana Republic brand has named Marissa Webb as creative director and EVP of design, effective April 28. She will report to global president of Banana Republic, Jack Calhoun.

Webb will be responsible for guiding the brand’s overall creative direction, as well as leading global product design for Banana Republic Women’s, Men’s and Accessories.  

Old Saybrook, Conn. -- Eve's Addiction has redesigned its e-commerce site. With more 6,000 items on the site, the Eve's Addiction team studied Web data from the past year to figure out how to best present their product offerings for the optimal online store experience.

Hoffman Estates, Ill. -- Sears Holdings has named Arun Arora pany as senior VP and president, Home Services. In his new role with the company, Arora will be accountable for all aspects of the company's Home Services business, including in-home repair services, service contracts, carry-in repair, Sears home improvement services, parts direct, commercial sales (all Sears Holdings product categories) and Sears franchise businesses.