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Hollister plans omni-channel summer campaign
Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.
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Cato updates Q1 estimate following April sales surge
Although specialty retailer Cato had a rough March thanks to the shift of Easter from late March last year to mid-April this year, April was a whole other story.
The company reported sales of $93.5 million for the four weeks ended May 3, a 21% jump from sales of $77 million for the four weeks ended May 4, 2013. Same-store sales increased 18% for the month.