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Bridging the Divide
Personalization, localization, interaction, “limited edition” retail and store experience. These are the top priorities — to varying degrees — for retailers as they look to bridge the divide between online and offline retail in the physical space. Here’s a look at how it plays out in three new stores:
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Academy Sports + Outdoors gets its school spirit on
Sporting goods and apparel retailer Academy Sports + Outdoors has renewed multi-year contracts with Auburn University and the University of Alabama. The renewal means that it will continue to sell the universities’ licensed products in its 13 Alabama stores.
The retailer is currently an official sponsor of University of Alabama’s Crimson Tide and official sporting goods retailer for Auburn University’s Tigers, and has been working with the two universities for several years.
