-
Can Christine Lee fix what ails Wet Seal?
The Wet Seal named Christine Lee EVP and chief merchandising officer, as the retailer of young women’s apparel looks to regain its appeal with core shoppers and reverse several quarters’ worth of double-digit same-store sales declines.
Lee will join Wet Seal on September 3 and in her new role report to company CEO John Goodman. Lee previously served as SVP and general merchandise manager at Pacific Sunwear since 2010. Prior to Pac-Sun, she spent 18 years with Urban Outfitters where she began her career as a sales associate.