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Signage Trends
Local cues and digital influences on the rise
Signage continues to gain importance in overall branding efforts, as retailers seek to differentiate themselves with signs tailored to local markets and to create department ambiance. And increasingly, there is a lot more participation by marketing and advertising departments in developing signage programs.
“It is not just the construction or store planning departments anymore,” said Tony Camilletti, executive VP, D/Fab, Madison Heights, Mich.
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Role Reversal
JustFab blends fashion, commerce and technology in its first physical store
JustFab, the fast-growing fashion subscription e-commerce brand, has joined the growing ranks of pure online players venturing into brick-and-mortar. The company made its retail debut in Glendale Galleria, Glendale, Calif., opening a 3,000-sq.-ft. flagship that combines digital and traditional retailing.

