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Shopko ready to meet The Pack at Lambeau Field
Shopko is building on its 20-year relationship with the Green Bay Packers by unveiling the Shopko Gate, recent completed as part of Lambeau Field’s South End Zone expansion. Thousands of fans will enter the stadium through the new gate Sept. 15 for Green Bay’s first home game of the season.
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Why Target loves showrooming
Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.
There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.
However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.