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Analysis: Gap Raises the Bar on Digital Revolution with New CEO Appointment
By Les Berglass The appointments of new chief executives of major brands always cause a stir, but Gap Inc.’s recent announcement that Art Peck would succeed Glenn Murphy hit Wall Street like a truck. Why? Because the investment community wanted a more predictable, standing CEO—it likes stability. But the truth is, this is a positive and revolutionary change. -
SKECHERS finds new beat with Ringo
The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear. The new multimedia campaign featuring Ringo will begin in Spring 2015. World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.
