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SPECS 2015: Reinventing Brick and Mortar
Brick-and-mortar stores are in transition from being viewed as a relic of the 20th century to being understood as the linchpin of 21st century omnichannel retailing. In the SPECS session “Reinventing Brick & Mortar Retail,” speaker Nadia Shouraboura, founder and CEO, Hointer Inc., explained just how wide-ranging that transition will be.
“The next 10 years will see more profound change in store design that we’ve seen in the last 1,000 years,” said Shouraboura.

