Footwear

J.C. Penney is counting on a familiar blend of promotional tactics for the 2013 back-to-school season after a slate of merchandising initiatives and a free haircut offer ended horribly last year.

The department store retailer is touting the availability of some familiar brands and promotional pricing along with a new Joe Fresh Kids brand, expanded Levi’s assortments, free customization kits with the purchase of backpacks and shoes during August and dedicated landing pages at Jcp.com for key brands such as Arizona, Levi’s and Total Girl.

Chicago – Crocs Inc. has selected ShopperTrak to provide retail traffic counting and analytics in store locations worldwide. In November 2012, Crocs started using a managed service from ShopperTrak at more than 170 stores. It completed a global rollout in spring 2013.

Miami, Fla. -- Famous Footwear has renewed its 8,000-sq.-ft. lease at Kendall Village Center in Miami, Fla., according to Berkowitz Development Group www.berkowitzdevelopment.com. The transaction maintains the 95% occupancy level at the 426,000-sq.-ft. open-air shopping and office destination. Retail space totals 276,000 sq. ft.

Major tenants include the Regal 16-plex Stadium Seating Theater, Old Navy, Gap, Nova Southeastern University, Pier 1 Imports and LA Fitness.

New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.

New York -- Foot Locker has completed the acquisition of Runners Point Group, a specialty athletic store and online retailer based in Recklinghausen, Germany.

With 200 stores located principally in Germany under the Runners Point and Sidestep banners and online business, Runners Point Group will boost Foot Locker’s European store count to 800 and add $254 million to the company’s European revenues of more than $1 billion.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.