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Multichannel Growth
When UGG Australia began evaluating how shoppers wanted to engage with its brand, the footwear company — best known for its popular sheepskin boots — decided to augment its wholesale channel and digital presence with freestanding brick-and-mortar stores.
“Retail [freestanding stores] allows Deckers to showcase the UGG product in ways that many of our partners may be unable [to do],” said Yul Vanek, VP information technology for Deckers Outdoor, the Goleta, Calif.-based parent of UGG, Teva and other banners.
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12 Days of Giving gives $1.5 million
Walmart on Friday wrapped up its 12 Days of Giving campaign with a $70,000 donation of warm clothing to 14 non-profits groups.
One of the organizations selected to receive a donation, the Assistance League of Yuma, serves its community by using proceeds from their thrift store to provide clothing, shoes, hats and more to children in need. Operation School Bell allows the organization to bring groups of students from rural schools twice a year to get clothing.
