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Allen Edmonds switches channels with ease
Vertical omnichannel footwear retailer Allen Edmonds Corp. needs to ensure brand and price consistency across a dizzying array of consumer touch-points.
Port Lake, Wisconsin-based Allen Edmonds is using the Ugam brand intelligence solution to monitor channel pricing, enforce minimum advertised price policy and manage channel relationships. Allen Edmonds needs to manage these activities in its 59 corporate stores and e-commerce site, as well as with third-party retail partners.

