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Rue21 debuts new rueGuy banner; 20 stores due by yearend
Warrendale, Pa. -- Teen apparel retailer rue21 has unveiled a new retail concept, rueGuy, with stores in Shore, N.Y., Harlingen, Texas, and New Boston, Ohio. The company plans to open an additional four locations by the end of August, and is on target to open approximately 20 rueGuy stores by yearend.
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Rue21 tries on new store format
WARRENDALE, Pa. — Rue21, a leading specialty apparel retailer for young women and men, is trying out a new store format on for size, and about to give guys something to smile about in the process.
The retailer has opened its first RueGuy stores in Bay Shore, N.Y., Harlingen, Texas, and New Boston, Ohio. The approximately 6,000-sq.-ft. stores are the first of seven RueGuy stores slated to open across the U.S. during August. The company is on target to open approximately 20 RueGuy stores by the end of the year.

