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Athleta makes East Coast debut
San Francisco -- Gap will open two Athleta store this week in Manhattan’s Upper East and Upper West side neighborhoods. The openings mark the women’s active wear brand’s entry into the East Coast market, and support Athleta’s plan to open up to 50 stores by 2013.
“Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior vice president and general manager of Athleta.