Retail

Winston-Salem, N.C. — Family Dollar Stores has found itself a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales. The discount retailer has engaged RockTenn, manufacturer of consumer packaging solutions and BVI Networks, a provider of real-time in-store monitoring, to open the first large format "ShopperGauge" branded retail learning lab at Family Dollar Stores.

DALLAS — While the still struggling economy may have rendered most Americans cautious spenders, such luxury retailers as Neiman Marcus remain resilient. The company reported that total revenues for the fourth quarter were $919.7 million compared with $826.3 million for the prior year. Comparable revenues increased 11%. Operating earnings for the fourth quarter of fiscal year 2011 were $17.5 million compared with $4.5 million for the fourth quarter of fiscal year 2010.

Dallas -- Neiman Marcus Group reported a fiscal fourth-quarter loss on debt-related expense and slightly lower margins, even as its revenue rose 11%.

For the quarter ended July 30, Neiman Marcus lost $61.4 million, compared with a year-earlier loss of $32.8 million. Excluding a $42.7 million after-tax loss on debt extinguishment, the adjusted loss was $18.7 million. Gross margin narrowed to 30.5% from 30.9%.

Cincinnati -- Macy’s said Tuesday it is piloting or launching a series of tech innovations designed to engage customers and drive sales.

Among the announced programs are free WiFi service in Macy’s and Bloomingdale’s stores to enable customer use of smartphone apps and in-store tablet shopping. The service, accessible by the end of October, will be activated in 230 Macy’s and nine Bloomingdale’s stores, as well as in the junior’s and young men’s departments of another 79 Macy’s stores.

Minneapolis -- Target Corp. said Tuesday that its entire website crashed due to unusually high demand for its just-released Missoni for Target collection. Various newspapers reported that the collection was flying off the shelves of stores, and that some stores were sold out within minutes.

The hotly anticipated Missoni line features some 400 items, ranging from housewares to apparel. It is Target’s largest, limited-time designer collection to date.

Jacksonville, Fla. -- Stein Mart said Tuesday that it has partnered with ad agency ArnoldNYC to launch a national campaign focusing on digital and social engagement.

"Love at First Find," which launched Monday, consists of digital, social media, TV, print and radio, and stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website.

PHOENIX, Ariz. — The Global Market Development Center announced that its members have elected two new board members to serve in two-year terms on their board of directors: Mike Petocchi, business group manager HBC/cosmetics with Wegmans Food Markets; and former GMDC chairman of the board, Jim Wonderly, VP grocery non-foods/GM Ahold USA.

Winston-Salem, N.C. -- RockTenn and BVI Networks announced the debut of its first large-format ShopperGauge Retail Learning Lab at Family Dollar Stores.

The goal is to provide a state-of-the-art “learning laboratory” in a set of real stores where Family Dollar and its suppliers can test designs, displays and promotions with customers, ultimately improving the in-store shopper experience.