-
Measuring the Effectiveness of Promotions
By Dan Pahomi and Peter Leith, [email protected]
Promotions are a key element in any retailer’s arsenal of tools to help drive customer traffic. They are especially important during the holiday season. And, in an economy still fraught with uncertainty, some customers are hardwired only to purchase products on sale. Promotions are crucial for retailers to communicate when new products are available and when they are offering discounts for the items their shoppers want to buy.
-
Walmart uses online push to launch three Black Friday events on Thanksgiving
Bentonville, Ark. -- Wal-Mart Stores said Thursday that it will kick off the holiday season at 10 p.m. on Thanksgiving with three Black Friday sale events.
Black Friday circulars were released Thursday via Facebook and walmart.com to promote the early savings, which include specials on electronics and toys.
"Our customers told us they would rather stay up late to shop than get up early, so we're going to hold special events on Thanksgiving and Black Friday," said Duncan Mac Naughton, chief merchandising officer, Walmart U.S.