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Market Track: December 2011
Following a wild ride during Black Friday, the last month of the year in 2011 saw most retailers maintaining similar levels of promotional activities when compared to 2010. The majority of advertisers either saw slight increases in circular and page counts or stayed flat. When looking at both page counts and circular drops overall there was not much change, with a 2% decrease in number of pages and a 1% drop in number of inserts per market.
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Nebraska Book Co. teams with Daily Systems for mobile POS
Paso Robles, Calif. -- Daily Systems said Tuesday that college bookstore chain Nebraska Book Co. has implemented its iAPS payment sled for iPhone and iPod touch, which will enable NBC to sell merchandise in seasonal pop-up stores that are set up close to the dorms in the beginning of the semester.