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Supervalu to roll out new private-label brand to independent grocer base
LAS VEGAS — Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.
“Early results have shown that Essential Everyday is performing very well at our 1,100 Supervalu-owned stores, and we believe that our independent retailers will see a positive customer response as well," stated Leon Bergmann, president of Supervalu's independent business.
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NPD unveils kids' top play items
PORT WASHINGTON, N.Y. — The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.
After compiling 2,958 mentions, NPD revealed the top items included Lego, laptop, Nintendo Wii, toy cars, Xbox, books, video games, Nintendo DS, Barbie and iPod, while the top five product categories included toys (54%), video games (20%), consumer electronics (12%), sporting goods (5%) and books (3%).