-
Nielsen: U.S. grocery shoppers go online to save money
Schaumburg, Ill. -- Consumers focus on savings when they log in to their digital devices to shop for groceries, according to a new study from Nielsen. The top weekly U.S. activities related to grocery shopping on a connected device, ranging from a mobile phone to tablet, included reading online grocery circulars (62%), looking for coupons online (55%) and browsing a manufacturer’s website for a grocery category (55%).
-
Online improvement not evident in traffic numbers yet
July may not be a big month for online shopping, but traffic numbers at Target.com are heading in the wrong direction.
The online audience measurement firm comScore Media Metrix reported that Target.com had approximately 25.8 million unique visitors during July 2012 compared to roughly 26.5 million during July 2011. Despite the decline, on a positive note, Target was ranked 46th on the firm’s monthly Top 50 Web Properties report, making it the only traditional retailer beside Walmart to appear on the top 50 list.