Retail

Boston -- Popular jewelry retailer Alex and Ani implemented a mobile point-of-sale application that all but eliminated customer lines and helped increase sales by 318% over the previous holiday season, Mobiquity announced.

New York -- Saks Fifth Avenue is amping up its omni-channel strategy by updating  its SaksFirst loyalty program and adding free shipping. The changes will make the benefits of the program more consistent across Saks’ different channels.
 
On Thursday, Saks announced that all Saks cardholders will now receive free shipping from Saks stores, Saks.com and Saks Fifth Avenue Off 5th stores.

Other changes include:

New York -- In a Thursday report by the New York Post citing unnamed sources, the publication said that J.C. Penney CEO Ron Johnson is pushing some of its vendors to inflate their pricing so that the department store’s retail pricing appears lower than it actually is.

Sources told The Post that the plan includes putting up signs and fixturing to display fabricated retail pricing, while the merchandise is then tagged with J.C. Penney’s own lower prices.

CHICAGO — One-in-five consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its Q4 2012 MarketPulse survey. And almost one-third are forsaking their preferred brands due to a sale price. The survey found that shopper sentiment dropped to its lowest point since Q3 2011.

New York -- Winick Realty Group said Tuesday that art gallery Garis & Hahn has leased its first location at 263 Bowery, on the Lower East Side of Manhattan.

The storefront, located between Stanton and East Houston Streets, consists of 1,789 sq. ft. on the ground floor and 633 sq. ft. in the lower level.

BOCA RATON, Fla. — Office Depot announced that it has been recognized by DiversityBusiness.com, the nation's leading multicultural business-to-business website, as one of the “Top 50 Organizations for Multicultural Business Opportunities” for 13 successive years. Office Depot was ranked fifth on the list.

Companies on the "Div50" list are recognized for the volume, consistency, and quality of business opportunities granted to women- and minority-owned companies. 

Purchase, N.Y. -- National Realty & Development Corp. said Tuesday that Lane Bryant will open two new locations within its portfolio, Hadley Center in South Plainfield, N.J., and Northampton Crossings in Easton, Pa.

The plus-size retailer will open a 5,000-sq.-ft. store in each location. Both are slated to open in the spring.

Hadley Center is a 542,000-sq.-ft. power center anchored by Target, Kohl’s Department Store, Dick’s Sporting Goods, Regal Cinemas and Marshalls Megastore.

BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.