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Sports Authority names RadioShack VP as chief marketing officer
Englewood, Col. -- The Sports Authority has appointed Paul M. Okimoto as the company’s new chief marketing officer.
Okimoto previously served as VP of marketing at RadioShack. He also held positions with the Nielsen Company as VP of corporate marketing and AT&T Wireless as head of integrated marketing communications.
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Former RadioShack exec appointed CMO at Sports Authority
ENGLEWOOD, Colo. — Sports Authority has appointed Paul M. Okimoto as the company’s new CMO.
In his new role, Okimoto will be responsible for leading the strategic development and oversight of the company’s overall marketing plans to drive traffic and sales at stores nationwide and through the e-commerce platform. He is a 20-year marketing and general management executive with demonstrated success in retail, high-technology, mobile telecommunications, advertising and the consumer packaged goods industries.