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Survey: Most dads want mobile offer alerts
San Francisco -- A new U.S. study conducted online by Harris Interactive and commissioned by Placecast showed that fathers use their mobile phones to save money.
The Wave IV poll in the Alert Shopper series of research revealed that 58% of American dads with smartphones said they had taken action on a promotion or coupon received on their phones, outpacing moms and those without kids.
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Shoe Carnival names e-commerce head, to accelerate omni-channel
Evansville, Ind. -- Shoe Carnival said Thursday it has named Kent Zimmerman as VP e-commerce, effective June 3.
Zimmerman, who comes to the footwear retailer from global systems integration and solutions provider Optaros, is charged with overseeing Shoe Carvinal’s e-commerce and omni-channel strategies.
“We believe Shoe Carnival has a tremendous opportunity to grow our e-commerce and overall omni-channel presence in the family footwear industry,” said Cliff Sifford, president and CEO. “