Retail

NEW YORK — Gilt.com has launched a free rewards program called Gilt Insider Program, which will offer Gilt members opportunities to score points redeemable for a variety of benefits.

Members can earn points simply for interacting with the site, and can then redeem them to shop sales early, earn access to discounts, get free shipping and attend exclusive events.

Washington, D.C. – Compared to a record-breaking back-to-school shopping season in 2012, this year’s back-to-school season will not be as impressive. New figures from the NRF and Prosper Insights show that families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics, down about 8% from $688.62 last year. Total spending on back-to-school is expected to reach $26.7 billion.

ELK GROVE VILLAGE, Ill. — Topco Associates has appointed Danell O’Neill as the company's director of corporate communications. She will report directly to president and CEO Randy Skoda.

Austin, Texas – Digital coupon provider RetailMeNot launches its IPO on Friday of 9,090,908 shares of its Series 1 common stock at a price to the public of $21 per share. Shares will be available on the Nasdaq Global Select Market under the ticker symbol "SALE." Of the shares in the offering, 4,545,454 shares are being offered by RetailMeNot and 4,545,454 shares are being offered by selling stockholders.

Dallas – The market for social CRM software, or technology that allows retailers to perform activities such as social monitoring, social listening, social management and social measurement for providing an enhanced customer experience, is set to grow exponentially in the next few years.

According to a new report from RnR Market Research, the social CRM technology market will expand from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018.

Pet retailers will head to the SuperZoo Pet Products Expo in Las Vegas next week, looking for innovations to grow sales, and one potential big-ticket item is the Summer Splash, from the Ultimate Dog Pool, a new supplier of inflatable pools for dogs.

The inflatable dog pool designed for medium to large size dogs will be on display at booth #4470 July 23-25, seeking distribution opportunities at the expo.

San Francisco – On July 19, online transportation service provider Uber is offering a one-day promotion where mobile customers could use the Uber app to order on-demand ice cream from an ice cream truck.

App users in 33 global cities, including 22 in the U.S. and Canada, have a one-day “order ice cream” option on their app. If one of several ice cream trucks deployed in each city is available, customers can order a bundle of five to six ice cream treats with payment directly charged to their Uber account.

J.C. Penney is counting on a familiar blend of promotional tactics for the 2013 back-to-school season after a slate of merchandising initiatives and a free haircut offer ended horribly last year.

The department store retailer is touting the availability of some familiar brands and promotional pricing along with a new Joe Fresh Kids brand, expanded Levi’s assortments, free customization kits with the purchase of backpacks and shoes during August and dedicated landing pages at Jcp.com for key brands such as Arizona, Levi’s and Total Girl.