-
Aaron's eyes e-commerce as big sales driver
A heightened emphasis on e-commerce, store closures and operational efficiencies are among the strategic initiatives underway at Aaron’s where the operator of 2,100 stores is looking to restore growth of furniture, electronics, appliances and accessories.
The company posted disappointing second quarter results which prompted CEO Ronald Allen to elaborate on several strategies the company had highlighted earlier this year.
-
Sears offers personalized back-to-school assistance — online, in-store and mobile
Hoffman Estates, Ill. – Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries.