Retail

Savannah, Ga. - Bill Bishop has been named VP of real estate and development of convenience store chain Parker’s, a new position for the company. He will work with president and CEO Greg Parker on the company’s strategic real estate negotiations and acquisitions, citing research and permitting coordination with local officials.

Charlottesville, Va. - Smartphones generated 19% of paid search clicks and 9% of search spend in second quarter 2014, while tablets produced 18% of clicks and 19% of spend. According to the Q2 Digital Marketing Report from RKG, which surveyed retailers in its client base, cross-device tracking surfaces 7% more orders overall, but 14% more smartphone orders.

While smartphones produce 12% of traditionally tracked conversions, they contribute nearly 25% of cross-device orders.

Toronto - HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24. According to a new survey of more than 1,000 teens and young adults ranging from ages 13 to 24 conducted by Alexander Babbage in partnership with Forest City Enterprises Inc., shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.  

Beijing -- Secoo.com, a Chinese luxury and high-end fashion e-commerce company, recently completed a new round of financing that has raised around $100 million. The event represents the largest amount of financing raised in one round across the Chinese luxury and high-end fashion e-commerce sector to date.

By Charles Tendell, Azorian Cyber Security

HBC Department Store Group has deployed the Swirl in-store beacon marketing platform to deliver digital experiences to consumers' smartphones while they shop in the company's department stores in Canada and the U.S.

Using beacons installed in merchandising areas throughout its stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

Toronto – Staples Canada has launched its seasonal back-to-school center, Staples.ca/backtoschool, and a television and media campaign. The online center features tips for parents, teachers and students, and an e-marketplace.