Retail

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

Dallas —
 SRS Real Estate Partners has hired Danielle M. O'Hara Murphy as a senior associate in the Orlando office. She will primarily focus on providing tenant representation for national retailers, as well as acquisitions, dispositions, investment properties and landlord representation.

O’Hara Murphy previously worked with CBRE, The Staubach Company and JLL.

Just under two weeks after Aaron’s posted disappointing second-quarter results, the company is seeking a new CEO. Ronald W. Allen, 72, plans to retire as the company’s CEO and will be stepping down from the board of directors, effective August 31, 2014.

Indianapolis - Lids Sports Group has acquired wholesale team sports company Nashville Sporting Goods and its production affiliate National Team Embellishment, both headquartered in Nashville, Tennessee. The purchase includes Nashville Sporting Goods.

Richmond, Virginia — Divaris Real Estate announced the signing of three leases totaling approximately 14,000 sq. ft. of commercial space in Richmond, Virginia.

Dollar General renewed its lease for 8,000 sq. ft. in the Divaris-leased and –managed 360 West Shopping Center, located at 7218 Hull Street Rd.

The Dolan Company signed a lease for 3,120 sq. ft. of office space, and Liquid Glass Kustomz, automotive customizing, signed a lease for 2,856 sq. ft. of flex space in the Divaris-leased and –managed Belt Trade Center.

The shopping habits of today’s consumers have changed; retailers must be able to provide the product information they want through one or more of the marketing channels they may frequent — and all of those communications must be consistent with the physical in-store experience. That means new merchandising tactics are being embraced by industry leaders who are turning to digital signage to enhance the shopper experience and achieve competitive differentiation.

Smithfield, N.C. – Home South, a specialty home furnishings chain operated by Carolina Pottery, is opening a 30,000-sq.-ft. store in the Rock Hill Galleria shopping center in Rock Hill, South Carolina, in the fall. Rock Hill Galleria is anchored by Belk, Sears and J.C. Penney, plus offers a variety of specialty stores including Victoria’s Secret, Aeropostale, Hot Topic, Yankee Candle, rue21, Kay Jewelers and Bath & Body Works.

Rock Hill, South Carolina — Southern home furnishings retailer Home South will open a 30,000-sq.-ft. store at Rock Hill Galleria, located in Rock Hill, South Carolina. The new store is slated to open this fall.

The Rock Hill Galleria location marks the company’s second store. Its original store is situated in Charlotte, North Carolina. The company was founded in 2013 by the operators of Carolina Pottery.