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Krispy Kreme refranchises Dallas
Winston-Salem, N.C. – Krispy Kreme Doughnut Corporation has entered into a letter of intent with an affiliate of Sun Holdings, LLC for the sale of three company-owned shops in Dallas, and for Sun Holdings' further development of the Dallas market. The sale of the stores is subject to conditions, including the execution of a definitive asset purchase agreement and a development agreement pursuant to which Sun Holdings would undertake the further development of new Krispy Kreme shops in Dallas.
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Threadless tweets into action
Chicago -- Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement. At the recent Internet Retailer conference in Chicago, representatives from Threadless and Twitter discussed how retailers can get more from their Twitter campaigns.
“Every tweet was a call to action,” said Threadless Marketing Director Todd Lido. “We were seeing growth but it felt like the strategy was getting stale.”