Retail

Huntington Beach, Calif. — To capture and capitalize on mobile traffic growth, retailers are looking to optimize their digital marketing campaigns across various devices. As a result, top investment priorities include email and paid search. 

WOONSOCKET, R.I. — CVS employees cleaned up nearly 25,000 pounds of trash from shorelines across the country in partnership with Ocean Conservancy, a leading organization that educates and empowers citizens to take action on behalf of the ocean. 

The CVS Caremark Shoreline Cleanup, a national environmental employee engagement campaign, raises awareness of the connection between clean waterways and health. 

GRAND RAPIDS, Mich. — Meijer conducted a survey of its customers, which revealed that 90% of them plan to spend the same or more than they did last year and 40% will have completed their back-to-school shopping before the school year begins. 

Median spend will range between $101-$150 per student and $201-$250 in total. In addition, 15% of parents expect students to help pay for a portion of school expenses and nearly 30% will get help from grandparents.

ATLANTA — Coca-Cola says slow economies in Europe, Asia and Latin America and cold weather conditions across multiple regions affected consumer spending as well as its overall nonalcoholic ready-to-drink beverage performance. 

The U.S. Census Bureau released a report showing an increase of 0.6% in retail trade sales for June when compared to May. Sales were up 6% when compared to June 2012.

The figures are adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, and exclude automobiles, gas stations and restaurants.

IRVINE, Calif. — Sanuk, a division of Deckers Outdoor Corporation, has made changes to its sales and marketing teams. The company has appointed Jeff Booth as its core national sales manager and Tommy Campagne as its core marketing manager.  

Total U.S. Shopper Traffic in Retail Stores and Malls for June 2013

Shopper activity slightly decreased last month, thus returning to seasonal standards after May holidays. Retail foot traffic decreased 1.3% in June compared to May 2013, a slight departure from recently reported positive month-over-month retail trends. However, foot traffic for June 2013 was relatively flat compared to the same month in 2012 — with an increase of 0.3%.

CINCINNATI, Ohio — AutoZone, a leading retailer and distributor of automotive parts and accessories, is expanding its partnership with KSS Retail, a Dunnhumby company, so the company can improve its price and promotion strategies.