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RSR Research: Retailers doubt marketing proficiency
Walnut Creek, Calif. – While the percentage of retailers who think they know about their customers is rising, fewer retailers think they are proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, “Retail Marketing 2013: Organizational Drift,” 36% of retail marketers said their customer loyalty program is a foundational element of their marketing strategy in 2013, compared to 32% last year.
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Report: Target plans fewer holiday hires
Minneapolis – Target Corp. reportedly plans to hire 70,000 seasonal workers for the upcoming holiday season, about 20% less than the 88,000 seasonal workers it hired for last year’s holiday season.
According to the Associated Press, Target wants to give full-time employees more opportunity to take on extra holiday hours. The retailer also wants to better anticipate and schedule for fluctuations in holiday traffic. About one-third of seasonal employees brought on last year obtained full-time jobs at Target.