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Online retailer PureFormulas personalizes customer experience with Oracle Commerce
Miami -- By moving its ecommerce operations to Oracle Commerce, online health supplements retailer PureFormulas will take advantage of Oracle’s multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.
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Burlington has blowout first day
Shares of Burlington Stores surged more than 40% in their first day of trading as the company executed an initial public offering on Wednesday.
The retailer operates 503 stores primarily under the name Burlington Coat Factory and sold 13.3 million shares that were priced at $17, slightly above an earlier range of $14 to $16. The limited number of shares contributed to strong demand and at the open the stock price popped more than 40% and closed at $25.13.
Proceeds from the sale were estimated to total roughly $205 million which the company planned to use to repay debt.