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Be Experiential
Three ways to beat showrooming
Showrooming, much like many other perceived threats in retail, must be seen as an opportunity, not as a negative. Arguably, the challenges that showrooming has created for retailers are relative to price transparency and finding a place and role within the consumer’s mind that will be superior to the online retailer (remembering that many online retailers can offer broader assortments, 24/7 convenience and shopping accessibility).