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Web, mobile spending lacking in retail
Against the backdrop of the most digital Christmas ever a new study from technology research firm EKN shows that most retailers don’t believe they are spending enough on the Internet, mobile, business intelligence and analytics.
EKN, with sponsorship from Cisco, Earthlink and Tata Consultancy Services, surveyed more than 120 retail information technology executives and uncovered some disturbing findings given the direction in which consumers are leading the retail industry.