-
In-Store IT Investigation: Microsoft
As might be expected from a retail chain that serves as an extension of a technology brand, Microsoft stores are sleek and futuristic. Store layout is open and interactive, with a wide variety of opportunities for shoppers to engage with technology. However, customer-facing technology is limited to products on display, without IT features such as self-service kiosks or electronic shelf labels that can be found at many other stores.
Interactive Promotional Display
-
Columbia Sportswear appoints new SVP, Europe
Columbia Sportswear Company, a leading manufacturer of active outdoor apparel, footwear, accessories and equipment, has appointed Franco Fogliato as SVP of Europe, reporting directly to president and CEO Tim Boyle, effective Nov. 4.
Fogliato will be responsible for establishing and executing sales, distribution and marketing strategies for the company’s Columbia Sportswear, Mountain Hardwear and Sorel brands, sold through more than 5,000 wholesale customers across Europe.