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Gordmans names marketing head; e-commerce head
Omaha, Nebraska -- Gordmans Stores on Monday announced that Amy Starr Myers has joined Gordmans' executive leadership team as senior VP of marketing. The retailer also announced that Stacey M. Townsend will launch the Gordmans e-commerce business as VP and general manager of e-commerce.
Myers most recently was vice president of marketing and creative services at Things Remembered, the nation's largest retailer of personalized gifts.
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Shrinking Big Data Down to Size
Retailers have long been urged to employ Big Data analysis to uncover big insights into how their business is performing, how their brand resonates among consumers, and whether their customer experience meets expectations. But the new trend in Big Data is applying much more refined analysis at the granular level to uncover small insights that can combine to reveal even larger truths.