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Kmart punny campaign nabs award
The Hub Magazine has awarded Kmart’s pun-drenched campaign, “Ship My Pants,” best of show honors in its third annual Hub Prize competition. Draftfcb Chicago was the agency for the campaign.
“Ship My Pants prevailed because it solved a problem for shoppers — out-of-stocks — with a truly meaningful promise: If you can’t find what you’re looking for in our stores, you can order the item online, on-the-spot, and have it shipped, free-of-charge, to your home,” said Hub Magazine founder Tim Manners.
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Winick net leases Brooklyn building to Planet Fitness
New York — Planet Fitness has net leased a freestanding building on Fulton Street, a major retail corridor in the Bedford Stuyvesant section of Brooklyn. From basement to second floor, the three level building will encompass 22,500 sq. ft. with 7,500 sq. ft. on the ground floor. The second floor is currently under construction, and the entire building is being renovated to fit the gym concept.
Crown Retail represented Planet Fitness, while Winick Realty Group represented the landlord, Infinity Real Estate LLC.