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Birchbox Steps Out from the Web
Another digital retailer has made the leap to the physical space. Online beauty subscription company Birchbox, famous for the pink boxes packed with sample products that it sends to subscribers each month, has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood.
The duplex-styled, 4,500-sq.-ft. space is bright and airy, with light woods and a white palette accented with pops of color.