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BJ's seeks greater consumer insight with predictive analytics
BJ's Wholesale Club will leverage predictive analytics and machine learning to assist with buying decisions. The warehouse club operator will begin using First Insight’s consumer-driven predictive analytics. The tools are designed to help BJ’s make design and buying decisions on the broad spectrum of products offered in its warehouse clubs. -
The top drivers of consumer loyalty are...
When it comes to being loyal to a retailer or brand, the majority of U.S. consumers are swayed by their pocketbooks. Nine out of 10 (92%) loyal customers rank price and value as the top factor in driving loyalty to specific retailers, followed by product/quality (79%) and variety/selection (71%), according to the International Council of Shopping Centers’ survey on brand loyalty.