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IBM finds that online retailers rely on mobile traffic
Online sales early this week were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.
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Survey: College kids plan holiday shopping at discounters
Boston – College students are planning to buy holiday gifts that offer experiential value or economic flexibility and will frequent discount stores, according to a new survey of roughly 1,000 college students from consumer marketing firm Fluent.