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Jones Group names former Penney exec as chief marketing officer
New York -- The Jones Group Inc. announced Monday it has appointed Greg Clark as chief marketing officer, effective immediately.
Clark will oversee global marketing and brand identity, including spearheading digital media strategy, brand development and creative.
Clark most recently served as the SVP creative marketing for J. C. Penney. -
Retail Best Practices: Promoting Safe Locations for Customers and Employees
By Krisha Brooks, VP engineering services, GMR
Whether the facility is a restaurant or retail storefront, owners and managers can agree sufficient lighting plays a key role in exterior facility safety. On a superficial level, lighting plays a significant role in presenting a warm and inviting storefront for customers. However, from a personnel, customer and branding standpoint, having adequate lighting in place that is regularly maintained, inspected and positioned makes an important difference towards alleviating safety and liability concerns.