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Raley's goes social with BzzAgent
Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.
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Jones Group names former Penney exec as chief marketing officer
New York -- The Jones Group Inc. announced Monday it has appointed Greg Clark as chief marketing officer, effective immediately.
Clark will oversee global marketing and brand identity, including spearheading digital media strategy, brand development and creative.
Clark most recently served as the SVP creative marketing for J. C. Penney.