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Return on Experience
Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.
"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.
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Just What Madison Ordered
Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.
They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.
"Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."