Hospitality

Covington, La. — Stirling Properties has inked a deal to provide comprehensive leasing, sales, property and construction management services for Perkins Rowe, a mixed-use development in Baton Rouge, La.

Atlanta - Arby's Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended in January 2014. As Arby's advertising agency, Fallon will lead the strategic creative development and implementation for the brand's television, radio, print and digital channels.

Fallon will officially begin work effective Jan. 21, 2014. In addition to the AFA board, Arby's was also aided by Joanne Davis Consulting, Inc. throughout the agency review process.

Winston-Salem, N.C. – Krispy Kreme has signed a development agreement with existing franchisee Great Circle Family Foods, LLC, to develop 20 new doughnut shops in Southern California during the next seven years. A Krispy Kreme franchise partner since 1998, Great Circle Family Foods currently operates 11 Krispy Kreme shops in Southern California.

The planned shops are expected to feature Krispy Kreme's new small factory design, including a drive-thru.

Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

Covington, La. — JCH Development and Stirling Properties have broken ground on Magnolia Marketplace, a 106,000-sq.-ft. shopping center in New Orleans, at the intersection of South Claiborne Avenue and Toledano Street.

Upland, Calif. — NewMark Merrill Companies has announced that Waba Grill will open in February at Upland Town Square in Upland, Calif. The restaurant signed a 10-year lease for approximately 2,008 sq. ft. of space near O’Reilly’s Auto Parts. Voit Real Estate Services represented Waba Grill.

NewMark Merrill manages Upland Town Square, which is owned by the company’s president and CEO Sandy Sigal.

Dallas — Corner Bakery Café ended 2013 with a multi-unit restaurant development agreement to open eight new restaurants in the Sacramento area with a new franchise partner, East Bay restaurants of Pleasanton, Calif.

East Bay owns and operates 48 Burger King and seven Taco Bell restaurants. The group of veteran restaurant operators plans to open its first Corner Bakery in 2014 and the remaining seven over the next five years.

In its PizzaRev case study series, CSA Online offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven.