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Former Amazon exec fills McDigital role
Atif Rafiq was named to the newly created position of chief digital officer at McDonald’s after previously serving as general manager of Kindle Direct Publishing at Amazon.
In his new role, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to chief brand officer Steve Easterbrook.
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PizzaRev: Opening Up the Business to Franchisees
In its PizzaRev case study series, CSA offers an insider’s look at the conception, initial rollout and growth of the southern Calif.-based fast-casual concept PizzaRev. Likened to “the Chipotle of pizza,” this innovative chain lets customers choose from an artisanal array of toppings to craft their own pizzas very quickly in a high-end stone hearth oven. A test kitchen in Northridge, Calif., was launched in April 2012 and two additional locations quickly followed.
