New York City -- Chipotle Mexican Grill founder, chairman and co-CEO Steve Ells is developing an Asian fast-casual concept that he expects to debut in mid-2011, according to Nation’s Restaurant News.
The new concept will be similar in pricing to Chipotle, the report said.
Ells said in a statement, “Since opening the first Chipotle some 17 years ago, I have often thought about how other types of food might fit the Chipotle model.”
