Hospitality

Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.

"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.

Madison, Ala., city officials didn't want just any development for its last available commercial tract, a 28-acre property along a major thoroughfare. They wanted to bring in retailers currently unavailable in the area.

They approached Target and Brentwood, Tenn.-based GBT Realty Corp., a developer known for its Target-anchored developments.

"Madison told us they wanted Target," explained George B. Tomlin, president and CEO of GBT Realty. "If you help us, they said, we'll participate financially in the development of the property."

Bucksbaum Retail Properties opened for business in April 2012. The Chicago-based company has already opened one project and is working on four more.

The 53,000-sq.-ft. Kingsbury Center near North Chicago has opened with four tenants: Buy Buy Baby, PetSmart, Road Runner Sports and Jimmy Johns. It is a joint venture with Chicago-based Structured Development.

Liberty Center is a 64-acre, 1.1 million-sq.-ft. mixed-use development located in the North Cincinnati market. It will be comprised of 600,000 sq. ft. of retail, including at least one 200,000-sq.-ft. department store and 370,000 sq. ft. of specialty retail and restaurants. Liberty Center will also include 100,000 sq. ft. of Class A Office, a 135-key hotel and 220 luxury residential multi-family units. A 60,000-sq.-ft., 14-screen second-level upscale theater with integrated dining is also planned.

As part of Von Maur's march beyond its core Heartland markets, in 2008 it opened a 130,000-sq.-ft. anchor store at the 1.1 million-sq.-ft. The Greene Town Center, located in Beavercreek, Ohio, and owned by MPI. That store has become the fashion heartbeat of a vibrant mixed-use destination that was originally built by MPI in 2006, expanded in 2008, and slated to expand again in 2014 with another 40,000 sq. ft. of retail.

At Retail Live!, retailers exhibit, and developers, owners, brokers and others stop by to chat

In the retail real estate landscape, there aren't as many networking options as one might think. Even fewer if you narrow it down to those events that put landlords and tenants in the same room, along with entertainment, face-to-face meet and greets, and mutually beneficial educational sessions.

New York -- North American consumers opened their wallets in the first quarter of 2013 and exhibited a desire to spend again, although they remain cautious, according to the Nielsen Global Survey of Consumer Confidence and Spending Intentions. Forty-two percent said they plan to spend on discretionary items this year, a six-point rise from fourth quarter 2012, and up from the average of 33% over the past three years.

By Rana K. Williamson, PhD, Better Merchant Accounts