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Consumer privacy: Marketers can reach common ground on behavior-driven marketing
"I know half the money I spend on advertising is wasted, but I can never find out which half."
– John Wanamaker, Department Store Tycoon and Marketing Pioneer of the early 20th Century
“There is an online privacy war going on, and without help, consumers will lose.”
– Chris Calabrese, Legislative Counsel, American Civil Liberties Union
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TD Bank Survey: CFOs plan to increase capital expenditures in 2012
Cherry Hill, N.J. -- Middle market CFOs, buoyed by increasing optimism fueled by sales growth, are prepared to increase capital expenditures by dipping into their stockpile of cash reserves, according to a survey by TD Bank. The top three areas of expected capital deployment include technology (40%), improvements to existing facilities (17%), construction of new facilities (12%),